MAPS Logo Design

At the beginning of August I began my new AmeriCorps position at Portland State University. My official title is Retention Project Program Assistant (fancy, I know) and it comes with perks. Like my own office. There's also this amazing copier that can scan in documents and send them as e-mail attachments, which blew my mind. It's also how I got all of the images for this post onto my computer.

Anyway, the program I'm working with was initiated  last year and is in a bit of a transition period this year. Someone made a logo for the program last year, which looked like this:

I didn't hate it, but I thought it looked a bit amateur, especially for a university program that does important, good work. I kept the basic idea of the compass and found some reference material:

I drew one thumbnail and went with it. I know that's frowned upon with logo design, but since I was tweaking a design and not inventing it, I thought that was enough brainstorming. So here's how it turned out:

I like how it turned out. Plus now I feel like I've done something productive (I've done a lot of reading at work but not much else). It's always fun when I can use my art skills for good.

Quick note: there is a rose in the center of the compass because one of Portland's nicknames is "Rose City". Knowledge is power!

Materials used: Micron pens, Photoshop/Illustrator